Wytes is a one-of-a-kind independent dental group for general dentistry, accessible private cosmetic dentistry and facial aesthetic treatments. It provides outstanding personalised dental care in an environment where patients will always feel comfortable and uplifted.
Monogram was tasked with developing the brand positioning, name and brand identity design before rolling it out across a number of newly acquired dental practices around London—the first of which in Elephant & Castle.
We crafted a wordmark for Wytes that is soft and approachable yet structured and confident—representing a brand that motivates and inspires its patients to stay healthy and look good. In the crowded world of high street dentistry, it speaks of exceptional service and treatments that are simply head and shoulders above the rest.
As set of radiant backgrounds were created to reflect the brand statement ‘Live Radiantly’, with four colours each representing a different service offering.
We created a range of engaging communications, including in-practice posters designed to inform, attract and enhance the patient experience.
Following extensive audits at each location, all interior and exterior signage was designed and specified, working with local manufacturers to deliver beautiful results.
