Blending creative thinking with analytical rigour, we develop key messages that work across a brand’s communication platforms, externally and internally.
OUR ETHOS
Exceptional design is never accidental. It’s the result of clear thinking, genuine passion, and unwavering personal investment.
Our founders lead every project from start to finish, ensuring hands-on expertise and a single, trusted point of contact.
Strategic to the core, we bring deep brand understanding and commercial acumen. Purposefully small and highly experienced, we operate with precision, streamlining the creative process to deliver work that aligns perfectly with the creative brief.
The Founders
Kris McKnight
Creative Director
Kris is responsible for overseeing and managing all creative aspects of our projects to inspire the very best design outcome for our clients. He combines big idea generation with a great deal of craftsmanship, which is always at the very heart of our work.
Louise Barron
Brand Strategist & Writer
Louise leads the development of brand positioning, tone of voice and messaging frameworks that bring clarity, coherence and perspective to every project. Grounded in strategic insight and shaped by a nuanced understanding of audience expectations and market dynamics, her role is to distil complex thinking into purposeful narratives; ensuring every creative direction is focused, meaningful and aligned.
We have longstanding partnerships with some of London’s most talented and skilled specialist teams.
Our Digital Team
James Morrison
Senior Web Designer
Milly Stone
Business Development
Steve Elford
Lead Web Developer
Duncan Bounds
Web Developer
Sally Scott
Project Manager & Billing
OUR MARKETING PRODUCTION PARTNER
Marketing
& Production
We partner with Leap Luxe, a luxury brand marketing resource who are on hand to act as an extension of our team. Leap Luxe have been producing high-quality creative assets for some of the world’s most exacting brands for over 35 years.
Our partnership provides a seamless integration of Leap’s industry expertise and efficient production support at any stage of a campaign across marketing, design, culture and language, film and post and digital.
Our Design Principles
1. FOUNDATIONS FOR SUCCESS
Establishing strong, strategic foundations by defining a distinctive brand positioning and essence ensuring every creative decision is built on meaning and built to last.
2. FUTURE PROOFING
Bringing strategy to life through bold ideas and carefully crafted execution; translating positioning into design systems that are relevant today, resilient tomorrow.
3. LESS BUT BETTER
Restraint is a creative strength. By stripping away the unnecessary, we create design that is intelligent, elegant and easy to engage with. Always purposeful, never just decorative.
4. THOROUGNESS
We apply rigour and care at every stage. Combining conceptual clarity with meticulous attention to detail. From strategic foundation to final execution, precision is not an afterthought, but an essential part of the process.
OUR SERVICES
Branding
- Strategy, Positioning and Key Messaging
- Brand Architecture
- Naming
- Brand Identity Design, Refresh / Redesign
- Verbal Identity and Style Guide
- Copywriting
Digital
- Website Design and Development
- UX and Wireframing
- e-Commerce
- Marketing Campaigns
- Conent Creation
- Online Tools and Resources
- Packaging Design
- Brochures, Books and Annual Reports
- Advertising and Marketing Collateral
- Signage and Wayfinding Systems
- Exhibition and Event Graphics
Art Direction
- Photography
- Illustration
- Storyboarding
- Video Production
- Animation