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Giving a best in class beauty brand a makeover

In 2004 Vanita Parti MBE launched the UK’s first walk-in brow threading bar in Fenwick, London with a mission to change the way women think about beauty. From these humble beginnings Blink developed a new sector in beauty and became a global brand with over 30 locations and a flagship store in the UK, two in New York, one in Copenhagen as well as offering a range of over 60 brow cosmetic products.

MONOGRAM was engaged to carry out a brand refresh to help take the business to the next level, domestically and internationally.

Brand refresh and identity design

The pioneer of walk-in eyebrow bars and the UK’s market leading brow brand had significant expansion plans ahead. It was time for a refreshed and more refined identity.

Our creative team set about realising a clear positioning that reinforces the brand as ‘The ultimate authority on eye beauty—always educating, inspiring and delighting.’

We evolved the Blink Brow Bar wordmark to better represent the service offering with a fresh and modern look, and created an entirely new sub-brand for their ever expanding product range; BBB London—a solution that also circumnavigated a challenging IP restriction, which would have prevented growth internationally.

The result is a beautiful brand identity that is contemporary, elegant and highly distinctive.

The ultimate authority on eye beauty—always educating, inspiring and delighting.

packaging design

We developed a distinctive and premium packaging system for BBB London, tailored to resonate across high-end retail environments. Every detail was considered to ensure visual consistency, clarity, and impact across a 60 plus product range. The result is a cohesive suite of designs that enhances product appeal, supports customer recognition, and strengthens BBB London’s retail presence both in-store and online.

A female led business, shaping confidence one brow at a time—The refreshed identity was rolled-out across 30 retail locations and over 65 products.