Founded by the intellectually curious and catering to the most discerning individuals, ERDEN pushes the boundaries of age-old weaving techniques to design and craft the most innovative and exquisite made-to-order floor textiles.
Luxury rug making like no other
BRAND STRATEGY AND IDENTITY DESIGN
Our challenge was to craft a brand identity for this US / Nepal-based luxury rug maker that echoes the understated and timeless nature of their design ethos, whilst allowing their products to take centre stage. As a start-up, the brand also needed to look established, credible and appeal exclusively to a U/HNW audience.
The bespoke logotype was crafted in such a way that imbues the brand’s personality and character, balancing beautifully between tradition and modernity.
A brand identity that echoes the understated and timeless nature of ERDEN’s design ethos, whilst allowing their products to take centre stage.
website design and development
The website acts primarily as an interactive look book for customers, designers and sales assistants and so our design takes a two-pronged approach—weaving inspirational editorial-style layouts with functional, easy to access product specifications. Additionally, the user-friendly sales login area for showrooms pulls complex order data from various sources into one beautifully designed interface, thus significantly improving ERDEN’s CRM.
