Founded by ex-Googler and ex-IBMer rockstars, Stellafai is a new app that help teams collaborate, visualise and measure progress, and navigate their journey to stellar outcomes.
MONOGRAM developed the brand positioning, visual and verbal identity, and brand toolkit.
Logo inspired by progress indicators and infographics, and depicts navigating a journey via checkpoints. Brand colours for Stellafai are associated with knowledge and advancement (blue), alertness and optimism (yellow) while the black background supports the theme of space.
A range of digital marketing assets were created for the brand launch ranging from LinkedIn posts and advertising to B2B presentations and explainer videos.
